Want to create your travel blog business plan?
Then you’re in the right place, as that’s exactly what we’ll be covering in this episode of The Profitable Travel Blogger Podcast!
Specifically, you’ll learn:
- What “The Blogger’s Journey” looks like step-by-step
- Actions you can take to see growth at each stage of your blogging business
- How to go from blog setup to making money
- Ideas for monetizing as a travel blogger
- And more!
Basically, if you’re interested in mapping out a blogging business plan for yourself, you won’t want to miss this episode!
Create A Travel Blog Business Plan – Podcast Episode Audio
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Creating A Blogger Business Plan – Episode Transcript
Do you have a travel blog business plan? Is it difficult for you to see the big picture in your blogging business, or to map out a path to get where you want to go?
If any of these statements resonate with you, then you won’t want to miss this episode, as I’ll be breaking down what I like to call The Blogger’s Journey, which is essentially a road map you can follow to create and reach your blogging business goals.
I want to direct your attention to the show notes where I’ve shared a link to my free Travel Blogger Resource Library.
Inside you’ll snag access to 35+ resources from cheat sheets to workbooks to video tutorials that can help truly turn your blog into a profitable business.
I’m all about implementation and I really want to make sure you don’t just listen to the episode and forget about it, but that you actually use what I share to make your blogging life easier.
Inside the library, there are a number of printables and tutorials that will help you take what I share in this episode, and efficiently implement it.
Feel free to even pause this episode to go grab those resources.
Then let’s dive in.
Now, keep in mind, everyone’s blog business journey looks different, particularly when you look closely at the details.
Not every blogger creates the same types of content, is active on the same platforms, or monetizes their blog in the same ways; however, what I’m going to share is a general business plan template for bloggers with examples in each section to help give you a serious dose of clarity.
While many business plans are complex and often include things like market highlights and an exit strategy, I’m going to keep things simple.
I’ve broken what I like to call “The Blogger’s Journey” down into five phases. Picture each phase as a layer of a larger structure — let’s use the example of a brick and mortar store — with the next phase building on the previous one.
We’ll start off with…
Phase #1: Building Your Foundation.
This phase of The Blogger’s Journey takes place before you publish any content.
It’s the time spent mapping out your blog brand. If your blog were that brick and mortar, this would be where you set up your store to attract your ideal customers.
Things that take place in this phase include:
- Pinpointing your mission. You can use my favorite template for this. It says: “I help [group of people] do [how you help] so that they can [outcome]” to make your mission clear and concise.
- Defining your target audience
- Deciding on your domain name
- Pinpointing what makes you stand out from others in your niche
- Defining the tangible assets of your brand, like the colors and fonts, as well as the intangible assets, like the values
- Mapping out your content strategy and what you’ll write about
- Hint: You might consider breaking your content up into 3-5 buckets or themes to keep content cohesive; for instance, if you have a culinary travel blog your buckets might be restaurant reviews, cultural recipes, and food tours
- Creating your website — think of this as the actual brick and mortar
Creating mood boards and collections on social media can be a huge help in defining what you’re attracted to and getting inspiration from that!
Choose your platform — such as Pinterest — and search for fonts, color palettes, imagery, designs, adjectives that you’d like people to associate with your blog, visual assets, and more.
Okay, now let’s chat about…
Phase #2: Attraction, Traffic & Visibility.
Once you have your foundation set, it’s time to start bringing people into your store, aka your blog, and getting people to know you and your blog exist.
In this phase, you’ll do things like:
- Understanding how to come up with blog post ideas people truly want to read; pro tip: here are 120+ travel blog post ideas to get you start
- Creating and promoting SEO-optimized blog content
- Getting active on social media — and not just posting when you feel like it or when you remember, but actually showing up with a strategy, to serve your audience, and to become visible
- Launching a podcast related to your mission
- Doing interviews, writing guest posts, and being a guest on podcasts
- Attending in-person and virtual networking events
- Getting active in niche Facebook groups where your audience hangs out
Again, your goal is basically to scream from the top of a mountain, “Hey world! I’m here and this is what I’m creating for you!”
Moving on to…
Phase #3: Community-Building.
In this phase, you’re turning viewers into return visitors, or one-time shoppers into regulars.
Some of the strategies in the previous phase may overlap with this one, but the intention right now is really growing the relationship and turning your blog audience into raving fans.
A few ideas include:
- Hosting a free challenge
- Hosting a helpful webinar
- Creating a helpful blog series
- Creating and promoting an opt-in freebie to grow your email list — like a free template or printable
- Tweaking your social media strategy to include calls to action that grow your relationship, such as joining your email list
- Creating a Facebook group where you can further nurture your audience
- Crafting an automated welcome sequence to nurture new email subscribers right away
- Pinpointing an email marketing strategy that includes regularly sending valuable content
Really think about what your audience wants from you, how you can help them best have a transformation (including on what platforms), and how you can turn them into people who look forward to blog posts, emails, and social media shares.
Keep in mind that this stage also involves building trust.
This can be attained by doing things like staying true to your word, consistently showing up, getting vulnerable from time to time, and “working in public.”
The latter is a phrase I actually learned from ConvertKit, and I love it. It means taking people behind the scenes in your business and your process so they can really learn the how and why about what you’re creating.
By the way, you can click here for a free trial of ConvertKit’s incredible email marketing software.
On that note, let’s discuss…
Phase #4: Blog monetization.
Alright, so now people know about you. You have a group of people that looks to you as someone whose content has helped make their life better.
Now, you want to further help them through paid blog offerings, like your own products and services that further help them, or by promoting the services of affiliates that would further help them.
By the way, I’ve got an entire episode on how to monetize your email list using paid offers — either your own or those of affiliate partners.
A few ideas for monetizing your blog include:
- Creating an online course (I use Teachable for mine!)
- Launching a profitable tour
- Hosting trips and retreats
- Hosting a virtual summit
- Selling digital assets like stock photos and printables
- Setting up an online store
- Creating an app
- Writing an ebook or physical book
- Starting a conference
- Hosting live paid events
- Starting a Patreon page with premium content
Of course, you can also monetize through display ads, working with brands, creating content for brands, freelance writing, offering your skills as a virtual assistant, and more.
And finally, we’ll end with…
Phase #5: Growing Your Blog & Scaling.
At this point in The Blogger’s Journey, you’re earning a sustainable income, but you want to grow your blog earnings to the next level. A few strategies to consider:
- Hiring help — because there is only so much you can grow when you’re doing everything
- Seeking out those who have already done what you’re trying to achieve to get their advice, and possibly taking on a mentor
- Evergreen webinars — meaning non-live webinars that run continuously and pitch your product at the end
- Building on your current products with another one; it’s helpful if they’re related so you can create bundled products
- Creating a subscription or membership product that allows for recurring revenue
- Using a platform like GoFundMe or Kickstarter to gain the capital necessary to create your vision
In my opinion, what is extremely important here is to have a vision — a clear picture of where you want to go — and to truly believe in your ability to make it happen.
And by the way, if mindset is holding you back at all I have a podcast episode on improving your mindset and clearing limiting beliefs.
Alright, now I hope you enjoyed this episode.
I hope you feel inspired and empowered to go start implementing strategies that can help you grow and move toward the next phase in your journey.
Don’t forget to grab access to my free resource library for bloggers. There are a ton of social media resources in there.
And of course, make sure to subscribe so you don’t miss future episodes sharing these bite-sized strategies for bloggers who want to turn their blogs into profitable full-time businesses.
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