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How To Write An About Me Page For A Blog (Template!) [Ep. 88]

By Jessie Festa. This episode on how to write an About page for a blog is sponsored by Ahrefs and contains affiliate links to trusted partners!

Wondering how to write an About Me page for a blog?

Well, you’re in luck, as in this episode of The Profitable Travel Blogger Podcast, we’ll be going over a step-by-step blog About Me page template you can follow for your own website!

By the end of this episode, you’ll understand:

  • What an About Page is & why it’s important
  • How to write a great About Me page for a blog
  • Engaging About Me examples for a blog
  • Tips for writing your About Page in a way that connects with your audience
  • About Me section ideas for growing your traffic, email list & income
  • And more!

In short, if you’re looking for a step-by-step guide on how to write an About Page for a blog that also helps you grow your business, you won’t want to miss this strategy!

How To Write An About Me Page For A Blog Template [Podcast Episode Audio]

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This includes a Crafting A Compelling About Page Workbook that can help you easily create an About Page from scratch or revamp an existing one.

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How To Write An Effective About Me Page [Episode Transcript]

Okay, so I’m curious: do you have an About Me page on your blog?

If you’re unfamiliar with what this is, it’s a page that is typically linked in your main menu or upper menu that helps people better understand what your website is about.

In my opinion, your About Me page is one of the most important pieces of content on your blog; however, so many bloggers aren’t using it, at least not to its fullest potential.

Now if you’re thinking “Ah, I only have a few quick sentences on my About page” or “I don’t even have an About page at all,” don’t worry, as in this episode I’ll be sharing a Blog About Page Template you can use to tell the story of your site while helping to improve your SEO and converting readers into dedicated community members.

🎉 Also, don’t forget to grab access to my FREE Travel Blogger Resource Library. Along with a workbook that will show you how to write a good About Me page for a blog, you’ll get 55+ other resources that can help you grow your traffic, community & income!

Why an About page is important

I’m not sure about you, but personally, when I visit a website that doesn’t have an About Me page or an About Us page, it lessens my trust.

I find myself wondering who the heck is giving me information and why I should listen to them.

On the flip side of that, when I read a blog post that I love or that helps me, I find myself looking for an About page so I can see who has given me such great advice.

And it’s not just your readers who you want to share your expertise with, but also Google. Many people think of Search Engine Optimization (SEO) as optimizing your blog posts for keywords, but there is more to it than that.

Google looks at your blog as a whole, and it wants to make sure it’s ranking sites that are qualified to be giving advice on their topic.

In fact, when it comes to how to make an About Me page, it’s important to realize that showcasing your expertise, experience, and authoritativeness to build trust with your audience is an important component of Google’s Search Quality Rater Guideline called E-E-A-T.

diagram showing how including your expertise, experience, and authoritativeness in a blog About page can build trust with your audience

Because of this, you should make your expertise clear on your About page.

Building on this, an About page offers you a chance to clearly lay out what your blog is without visitors needing to read 20+ posts to understand it.

You can share the story of your business, who you help, and how you help them, and then further direct people to the posts and pages you want them to see—such as an opt-in freebie that grows your email list or a digital product you know would benefit them.

Another reason that About Me pages on blogs are important:

When people search your blog name your About page link is often shown below the homepage link—meaning people may click to see what you’re all about.

Now that we’ve touched on why you should have this page set up, let’s go over an enticing About Me Page Template.

As you write, remember that these sections should relate to each other and flow into one another.

Section #1: Connect with your readers

You can welcome them, ask a question, or use a problem in your blog’s niche topic to relate to them—though keep in mind that this should be a problem that you’ll help them solve if they stick around.

For example, maybe your blog helps aspiring travel photographers and you say something like, “Raise your hand if you’ve ever picked up a copy of National Geographic and thought, ‘Wow! I wish I could take a photo like that!’ Hand up? Good; you’ve come to the right place.”

woman looking at camera
If your niche is travel photography, let your readers know how you’ll help them take better photos

Section #2: Tell your readers why they should stay

When it comes to how to write an About Me for a website, remember that your About page isn’t really about you; it’s about your readers.

So, your About page should answer questions like:

  • What can you offer them?
  • Why should they stick around?

This is also a good time to make it clear who the content would benefit. Sticking with the travel photography niche, you might say something like:

“Hi, I’m Amy! A professional travel photographer with over 10 yeas of experience. I created this blog in 2011 to help aspiring travel photographers take way better photos in less time. My goal: to share jargon-free guides, step-by-step tutorials, and enlightening case studies that can help you take professional-looking travel photos—no confusion required.”

This makes your blog brand clear and also weaves E-E-A-T into the mix as you share your expertise.

Here is another example of an About Me page from Beth-Anne of Brilliant Business Moms, who has an amazing About page. This isn’t a travel example, but it’s so well-written that I wanted to share it.

It starts by saying: “Welcome to life as a mom entrepreneur” and then, skipping down the page a bit more, it says:

“This is a place where you can find not only resources and information to help you grow your business, but also community and support. We’re not about information overload or spouting off 100 things you must do today or else! We believe that small steps over time can still make a big difference. We’re about persistence, and celebrating the small wins along with the big ones.”

Then, skipping ahead a bit more, it says:

“We’re for the mom bloggers, the Etsy shop owners, the retailers, the designers, the crafters, the photographers, the writers, and the DIYers. If you don’t see your “-er” on this list and you’re a mom with big dreams, chances are we’re for you too.”

She very clearly paints a picture of life as a mom entrepreneur and speaks directly to this audience.

I encourage you to go check out her full About page for yourself, but hopefully, this gives you some inspiration on how to answer these questions in a clear way that also weaves in creative storytelling.

woman in a red dress typing on her laptop while creating an About page
Be intentional as you write your blog About page

Section #3: Include social proof

In addition to sharing your story and expertise, incorporating social proof into your About Me page can significantly enhance credibility and trust with your audience.

Consider showcasing testimonials from satisfied readers or clients, highlighting any press mentions or media features, and mentioning relevant achievements or credentials.

By including social proof, you reinforce your authority in your niche and demonstrate the value you provide to your audience.

Section #4: Give readers a taste of what is to come

You work so hard on coming up with blog post ideas and creating content, so let’s showcase that.

For this section, choose a handful of your most inspiring posts and link to them.

To segue into this section, you can say something like:

“Want a taste of what’s to come? Here are some of my most popular posts to date”—and then link them in a bullet list.

Note: You can also include links elsewhere where it makes sense on your About page to help with SEO and provide additional relevant resources.

Another idea:

If you have any email opt-in freebies and/or products, you might also say something like “Here is how I can help you” and set up 3 or so columns linking your various offerings.

blog About Me page section asking readers what they need help with
Example About Me page for a blog via Jessie on a Journey

For a visual of this, here is my own About Me page. This strategy is valuable as getting people onto your email list turns them from one-time website visitors into community members.

Once they’re on your list, you can let them know when your new content publishes to help grow your traffic, or even share paid products and affiliate offers to monetize your blog.

Section #5: Tell your story

I’ve mentioned in past episodes the power of email storytelling—including sharing an email that tells your story. Well, you also want to do that on your blog’s About Me page.

Now, I don’t mean just any story, but your story in relation to your blog.

For instance, if your mission is to help women confidently travel solo, this would be the before-and-after story that shares how you became a confident solo traveler.

This does a few things:

  • Showcases your expertise on your topic; again, E-E-A-T is important for SEO
  • Helps your readers get to know, like, and trust you more
  • Creates a relatable model for your readers—so they know that what you’ve achieved is possible for them, too

As you create this section, ask yourself:

What’s one defining moment that led you to become passionate about your niche and mission?

For instance, when I discuss what led me to become a travel blogger, I talk about how I graduated with a Masters’s Degree in Communication in 2010…and had no desire to get an office job, despite my family’s insistence.

From there, I discuss my struggles to grow my blog traffic, get blog followers, and monetize—and how I was ultimately able to take my blog full-time within a year by creating a profit plan for myself.

Section #6: Include a call-to-action & your contact info

Now let’s chat about the last of your About Me paragraphs. Before you go, give them a call to action that keeps you connected and helps move them from reader to community member.

Tip: The simpler, the better!

A few ideas:

  • And before we say so long, I’m inviting you to grab my free Ultimate Guide To Solo Travel, which also subscribes you to my email list for weekly solo travel tips and inspiration.
  • Let’s be friends! Like my Facebook page for daily trip tips and inspiring travel photos.
  • Love travel? Join my private Facebook group for one-on-one help planning trips, vacation ideas and weekly challenges with prizes!

The call to action you choose should align with your overall blog goals. Whether it’s growing your email list, increasing social media followers, or promoting a product, make sure the call to action supports your broader blogging objectives.

Along with your call to action, make sure to include your contact information.

Note that I personally think it’s also helpful to have a separate contact page linked in your menu for potential brand partners and customers to be able to contact you quickly, but having that information in your About page, too, is a smart practice.

Jessie on a Journey homepage with an arrow pointing to the blog About page & Contact page
Include your contact information in your About page as well as a separate Contact page

Bonus tips for how to write an About Me page for a blog

Now that we’ve gone over the About Me page sections, let’s go over a few general tips for how to write a blog About Me page:

1) While you might not optimize an About page the same way you would a blog post you’re writing from scratch, you should keep some SEO best practices in mind—such as incorporating relevant keywords, optimizing meta tags, internal linking, and schema markup.

2) Don’t forget to use beautiful images (or videos!) in the About page, especially of yourself. This helps readers further connect with you and gives them a sense of who is speaking to them.

3) Use subheadings to break up text. It’s easier on the eyes.

4) Don’t be shy about using your own voice. Do you often use humor? Are you obsessed with puns? Do facts and figures get you excited? Be yourself. If this is tricky for you, I recommend pretending you’re speaking in person to one single reader you know well and write what you would say in conversation. It makes you relatable.

5) Keep information pertinent. It’s fine to add a few fun side notes about yourself, like that in a former life you were a professional tango dancer or that you love latte art, but overall your story should be relevant to your blog’s niche.

6) Consider the accessibility of your page. Ensure that it’s easy to read and navigate for users with disabilities. This includes providing alternative text for images and ensuring compatibility with screen readers.

7) Make it a habit to update your About Me page periodically. As your blog grows and evolves, your story and accomplishments as well as your blog goals may change, so keep the page current.

Final note on this About Me template for a blog

As you move through these sections, you might find it flows better to swap section #3 with section #4— or to move other sections around.

I recommend you use this About Mage Page Template as inspiration and tweak it to fit what feels right to you.

About Me blog page examples

Looking for inspiration? Here are some About Me examples for blogs that I think do a great job of sharing their expertise and connecting with their readers:

sample About Me page on a blog
Alex on the Map makes it clear what her site is about and why you should stick around on her About page

Final thoughts on how to create an About Me page

Alright, now I hope you enjoyed this episode. I hope you feel inspired and empowered to create an engaging blog About Me page.

I’d also like to thank our sponsor one last time, Ahrefs, for helping to make this episode possible. Remember, you can go to to get free access to Ahrefs Webmaster Tools, which can help you improve your site’s SEO.

Also, don’t forget to sign up for my free travel blogging resource library. There are a ton of resources in there on growing your community and increasing your blogging profits.

And of course, make sure to subscribe so you don’t miss future episodes sharing these bite-sized strategies for bloggers who want to turn their blogs into profitable full-time businesses.

Happy blogging!

Create An About Page With These Helpful Past Episodes:

The following episodes & guides can help support the strategy detailed above on how to write an about me on a blog.

How To Make Money Travel Blogging With Online Courses

How To Start A Travel Blog And Make Money Step-By-Step

Best Digital Products To Sell Online As A Blogger

How To Start, Grow & Monetize A Successful Facebook Group

How To Create An Effective Blogging Workflow In 7 Steps

How To Create An Email Course That Grows Your List & Income

How To Make A Resource Page That Grows Your Blogging Income

Click here for all profitable blogging podcast episodes.


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