How To Create A Pinterest Strategy For Bloggers That Grows Your Traffic [Ep. 47]
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*A big thanks to Travelpayouts for sponsoring this episode on Pinterest for travel bloggers
Looking for a Pinterest strategy for bloggers that actually leads to increased traffic to your website?
Well, you’re in luck, as in this episode of The Profitable Travel Blogger Podcast, we’ll be focusing on creating a Pinterest growth strategy that can truly help you grow your blogging business.
Our guest for the episode is Nadalie Bardo, a Pinterest coach who reaches millions on Pinterest. Nadalie has earned over $100K in ad revenue, gotten a book deal, grown her email list to 25K subscribers, and sold 1000s of copies of her Pinterest course and digital products through Pinterest.
In this episode, she’ll be sharing her best Pinterest tips so that you can do it too. By the end, you’ll understand:
- How to optimize your Pinterest account
- Tips for creating Pinterest boards & designing engaging pins
- How to create a Pinterest content plan that grows your traffic
- Where to share your pins—and when for maximum engagement
- Advice on how to grow on Pinterest while saving time
- And more!
In short, if want to learn how to finally grow your blog traffic using Pinterest, you won’t want to miss this!
A Powerful Pinterest Strategy For Bloggers [Podcast Episode Audio]
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Free Resources To Help You Grow On Pinterest
Ultimate Pinterest Guide From Travelpayouts
If you’re a travel blogger looking to boost your website traffic or you’ve been feeling the effects of these recent Google Core Updates and are looking for new ways to increase your pageviews, Pinterest should definitely be on your radar.
The beauty of Pinterest is that people are looking to click off the platform, which is an opportunity for you to get clicks to your amazing content.
To help you see success with the platform, Travelpayouts has put together an amazing guide that breaks down exactly how to use Pinterest to grow your audience.
Whether you’re a new blogger or a seasoned pro, the blog post covers everything—from setting up your account to creating pins that actually convert into traffic. You’ll learn how to optimize your Pinterest strategy, track your progress, and see real results.
I’ve checked it out myself, and what I love is they’ve sourced tips from numerous bloggers who are seeing success themselves, so it’s a great additional resource to pair with today’s episode.
➡️ Click here to get Travelpayouts’ in-depth Pinterest guide!
Free Travel Blogger Resource Library
To help you really jumpstart your blogging success, I’ve added 55+ blogging resources like printables, video tutorials, and workbooks into a FREE resource library for travel bloggers.
This includes a Pinterest Traffic Cheat Sheet based on this episode.
These resources are meant to help you grow your traffic, community, and income faster and with less overwhelm!
Improve Your Pinterest Marketing Strategy With These Helpful Tools
Free PinPerfect Masterclass. Discover the 3 big mistakes you’re making on Pinterest without even realizing it—and how to fix them today! There are some special goodies included, too.
Free Pinterest Best Practices Cheat Sheet. Created by Nadalie, this 15-page printable shares the top 7 secret rules to Pinterest marketing success you need to know to grow your traffic, subscribers, and sales.
PinClicks (get 20% off with code “Jessie20OFF”). This robust tool makes it easy to do Pinterest keyword research, optimize pins to rank, track rankings, and more.
Pin Generator. This tool helps you create and schedule loads of pins instantly. Simply give it a blog post URL, click generate, and it will pull text and photos into your pin templates automatically. Bonus: The tool includes a built-in scheduler!
Here is a Pin Generator tutorial:
Canva. This graphic design tool makes it easy to create beautiful click-worthy pins using drag-and-drop Pinterest templates.
Keysearch (use code “jessieonajourney30” for 30% off!). This powerful keyword research tool can help you create content that ranks in Google search.
Tailwind. If you’re trying to grow on Pinterest, Tailwind has many features that can help make this easier, like a smart pin scheduler, pin sharing communities, and advanced Pinterest analytics.
How To Create A Pinterest Growth Strategy [Podcast Episode Transcript]
*Note: This is the edited down and paraphrased version of the episode on using Pinterest successfully. For the full episode, listen to the audio version linked above.
As bloggers, one thing we can never get enough of is traffic—especially free traffic that we get to our websites organically without having to pay for ads.
And one of the best ways to increase blog traffic is with Pinterest, a social media platform that is also a visual search engine that allows your content to get seen by people who are truly looking for what you have to share.
The thing is, it takes more than simply setting up a Pinterest account and sharing photos and graphics to see success.
Luckily, our special guest for this episode, Pinterest coach Nadalie Bardo, is here to help us create a Pinterest strategy that actually works. She’ll be sharing best practices, a Pinterest content strategy, tips to streamline sharing on Pinterest, and more.
By the end, you’ll not only have a Pinterest strategy, but you’ll likely understand how to enjoy social media again!
🎉 Also, don’t forget to grab access to my FREE Travel Blogger Resource Library. Get access to 55+ resources that can help turn your blog into a profitable business—including a Pinterest Traffic Cheat Sheet based on today’s episode!
1. Thank you so much for taking the time to share your Pinterest tips! To start, can you tell us more about yourself, your blog, and how you got into Pinterest?
Thanks for having me! I got into Pinterest back in 2016 when I started my blog. Like many bloggers, I struggled with getting enough traffic.
I kept hearing about Pinterest from others, so I decided to dive in and learn everything I could. That choice changed everything for me.
Using Pinterest strategically allowed me to:
- Earn ad revenue
- Grow my email list to 25,000 subscribers
- Secure a book deal
- Create a Pinterest course that has sold thousands of copies
Pinterest has been a game-changer, and I’ve since built a business around teaching others how to make the most of the platform.
2) Let’s kick things off by talking about account optimization. What are some important steps bloggers should take to optimize their Pinterest account?
Start by:
Polishing your profile: Use a clear, recognizable photo (one you use across all platforms) and create an engaging bio with one or two top keyword phrases that represent your niche.
Organizing your boards: Ensure that you have boards aligning with your blog’s topics and interests of your target audience.
Regularly updating your profile: It’s essential to show that you’re actively creating quality content worth following. Think of it as making your profile inviting and trustworthy at first glance.
3) Part of having a healthy Pinterest account is also having boards to pin to. How do you recommend bloggers approach creating Pinterest boards? And how many boards should we be creating?
Start by organizing boards around your blog’s main categories. Think about how you categorize your content on your website and use that as a guide. Here’s how:
If you cover travel destinations, create boards by location (like “Spain Travel” or “Madrid Travel”) or by type (like “Solo Travel Tips”).
As your content grows, add more boards as needed. Pinterest allows up to 5,000 boards per account, but you don’t need anywhere near that! Start with a few relevant boards and build as you go.
4) While we’re on the topic of boards, what is your stance on group boards? Are they still helpful and, if so, how should we be using them?
Group boards used to be a big thing around 2019-2020. They helped with reach and engagement, but Pinterest has since limited their effectiveness.
They’re not as impactful as they once were. If you want to experiment, join group boards where:
- Members share high-quality content that’s relevant to your audience
- Group members are well-moderated and respected in your niche
However, I’d recommend focusing most of your energy on building up your profile and personal boards.
5) Now we’re ready to plan out what we’ll pin to Pinterest. How do you recommend travel bloggers go about creating a Pinterest content plan? And how many pins should they be sharing each day?
Planning is essential for success on Pinterest. Here’s how to get started:
Research: Use Pinterest Trends and the Pinterest Search Bar to get a sense of what people are searching for in your niche.
Pin Frequency: Aim for at least one new pin daily. As you get more comfortable, try two to five pins a day to increase your presence.
Fresh Pins: Create unique images for each pin rather than re-pinning the same one across different boards. This gives each pin its best chance to perform.
6) To add content to Pinterest, we need to share pins. Let’s start with the visual aspect. What should travel bloggers keep in mind for creating visually captivating pins that get clicks?
Clarity is key. Use high-contrast text that’s easy to read, especially on mobile. Also, consider:
Leaning into wanderlust: Travel is all about inspiring people to visit beautiful places. Use high-quality images or videos that evoke the dream of travel.
Mobile-readiness: Most Pinterest users (85%) browse on their phones, so make sure your design is legible on a small screen.
Avoid fancy fonts and clashing colors: Stick with high-quality visuals that catch attention right away.
7) The other part of creating pins is optimizing them for Pinterest SEO. Do you have any favorite keyword research strategies for Pinterest? And how many keywords are you using in a pin?
Pinterest is a search engine, so keywords are essential. My go-to tools for keyword research are Pinterest Trends and the Pinterest Search Bar.
Here is how to do Pinterest SEO:
Choose a primary keyword phrase: For example, instead of just “travel,” try “solo travel for women” or “traveling solo in Europe.”
Include the primary keyword in multiple places: Put it in your pin title, description, and even on the image itself if possible.
Add related keywords naturally: The pin description allows 500 characters, so you can add a few relevant words that people are searching for.
While hashtags once had a place, they now function similarly to keywords. Skip the hashtags and focus on using keyword phrases instead.
8) Once we’ve created a pin, how should we be deciding when and where to pin it? And how many different boards should we be pinning to?
Experimentation is key. Start by:
Pinning to the most relevant board first: Let Pinterest do its thing from there.
Creating additional fresh pins for other boards: Avoid re-pinning the same image across boards. Instead, create unique pins for each relevant board. I like to create 10 pins for each post.
Tracking board performance: As you gather data, you’ll get a feel for which boards work best and can adjust your strategy accordingly.
9) One struggle many travel bloggers face is time. Are there ways bloggers can streamline this strategy?
Yes, batching is a game-changer! Here’s how to save time:
Batch your pin design: Use Canva to create templates for your pins, making it quick and easy to update with new images and text.
Use a scheduling tool: A scheduler like Tailwind can help you schedule pins at least 30 days in advance, so you’re not worrying about daily pinning.
Create templates for pin descriptions and titles: Having pre-written templates for descriptions makes it easier to keep things consistent and efficient.
10. Thank you so much for sharing this helpful Pinterest advice! Before we sign off, can you let everyone know where they can find you?
Alright, now I hope you enjoyed this episode. I hope you feel inspired and empowered to create a Pinterest strategy that can help you grow your blog traffic and income.
I’d also like to thank our sponsor, Travelpayouts, for helping to make this episode possible. Click here to get their in-depth Pinterest guide.
Also, don’t forget to grab access to the free travel blogging resource library. There are a ton of resources in there on growing your community and increasing your blogging profits—including a Pinterest Traffic Cheat Sheet.
And of course, make sure to subscribe so you don’t miss future episodes sharing these bite-sized strategies for bloggers who want to turn their blogs into profitable full-time businesses.
Happy blogging!
Grow Your Social Media Channels With These Helpful Past Episodes:
How To Grow Your TikTok Account & Make Money As A Blogger
How To Grow & Monetize A Facebook Group As A Blogger
How To Grow & Monetize Your Blog With LinkedIn
Why You Need A Drone & How It Can Help You Grow Your Blog
A Streamlined Workflow For Organizing Your Blogger To-Do List
9 Clever Ways To Increase Blog Traffic & Get Blog Followers
The Ultimate Guide To Twitter For Bloggers
7-Step Blog Post Promotion Checklist (Trello Board Included!)
How To Enjoy Social Media – Growth Strategy Included
How To Be Comfortable In Front Of A Camera
How To Find Niche Keywords That Drive Traffic With Competitor Research
Click here for all profitable blogging podcast episodes.
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