Title Nine Sponsored Content Campaign
Summary: In summer 2021, I collaborated with athletic clothing company Title Nine on a sponsored content campaign.
As hiking is one of my main content topics, the brand sent me some of their top hiking pieces to wear during a National Park-focused road trip through California. This allowed me to get original photos of the clothes in action that I could then use in a sponsored post after the trip.
Content: What To Wear When You Go Hiking: 19 Must-Have items + Essential Tips
Results: Since I optimized the post for Search Engine Optimization, I was able to get it to rank as the first result on the first page of Google for its main keyword (“what to wear when you go hiking”) as shown above).
Additionally, the post also ranked on Google’s first page for other valuable keywords like “what to wear going hiking” “what do you wear for hiking” and “what to wear when going hiking”, among others.
These keyword rankings mean that new visitors continue to see the post week after week.