Campaign: I worked with Hedgren on an influencer campaign which entailed crafting a blog post with high res images of my experience using the bag during a trip to Seattle. Social media promotion of the post on Facebook, Twitter and Instagram was included, and Hedgren opted for the giveaway add-on which also offered promotion of the giveaway in my Facebook header (via a widget) and in my Instagram bio (examples below).
- 3 Ways To Explore Seattle In Style [Blog Post]
- Instagram Share 1
- Instagram Share 2
- Tweet 1
- Tweet 2
- Facebook 1
- Facebook 2
Results: Stats were measured after two weeks, which is when the giveaway ended. In that time:
- Blog Post: 300+ unique views
- Giveaway: 335+ impressions and 328+ actions/entries
- Facebook: Reach was 5,000+
- Twitter: 3,500+ impressions and 55+ engagements
- Instagram: 410+ likes and 23+ comments
Note: The results are still growing.