Nova Scotia Press Trip Campaign
Campaign Brief:
Tourism Nova Scotia sent me on a 7-day press trip to discover and share what makes the destination an ocean playground worth visiting.
The deliverables included sharing content across my blogs and social media channels, providing imagery for commercial usage, and sharing post-campaign stats.
Content Links:
Blog
7-Day Nova Scotia Road Trip Itinerary (Super Detailed!) - Jessie on a Journey
Nova Scotia Wine Country: A Tipsy Guide To Exploring Wolfville & Grand Pré (With Map!) - Epicure & Culture
Fall vibes 🍂 (Static Post)
Road trip itinerary 🚗 (Carousel)
Sunrise at White Point ☀️ (Carousel)
Kayaking with seals 🦭 (Carousel)
Glamping dome ⛺️ (Reel)
Epic viewpoints 😍 (Carousel)
Harbour Rocks Trail 🥾 (Reel)
Exploring wine country 🍷 (Carousel)
📣 These posts got re-shared across Facebook, Twitter(X), and Threads. Reels also got shared to YouTube Shorts & TikTok.
Instagram Stories
Click here for the Nova Scotia Instagram Stories from this campaign.
Results
Blog.
- Both blog posts rank on the first page of Google for their main keywords, resulting in thousands of pageviews.
- Both blog posts got syndicated on MSN.com, which gets millions of monthly pageviews (here and here).
- Views = 17,169
- Engagements = 1,012
- Views = 11,525
- Interactions = 264
- Impressions = 3,128
- Engagements = 175
- Views = 4,277
- Interactions = 78
- Views = 2,708
- Interactions = 132
I also shared my short-form video content to:
- YouTube Short #1
- Views = 1,000
- Engagement rate = 1.6%
- YouTube Short #2
- Views = 803
- Engagement rate = 3.9%