How To Co-Host A Profitable Affiliate Marketing Webinar [Ep. 100]
This post contains affiliate links, including Amazon affiliate links. If you purchase through these links, I may earn a commission at no extra cost to you. As an Amazon Associate, I earn from qualifying purchases. Thank you for your support!
*A big thank you to Travelpayouts for sponsoring this episode on co-hosting webinars with affiliate partners!
Interested in learning how to co-host a profitable affiliate marketing webinar?
Well, you’re in luck, as in this episode of The Profitable Travel Blogger Podcast, we’ll be going over a step-by-step strategy for pitching, promoting, and running a co-hosted webinar with an affiliate partner.
By the end of this episode, you’ll understand how to:
- Choose which affiliate partners to reach out to
Increase audience engagement & sales during the webinar
Plan and execute a co-hosted affiliate webinar
Evaluate the success of your webinar - And more!
In short, if you’re looking for new ways to increase your affiliate income while also empowering your audience, this co-hosted webinar strategy can help!
How To Co-Host An Affiliate Marketing Webinar [Podcast Episode Audio]
Click here to listen on Apple Podcasts/iTunes
Click here to listen on Spotify
Click here to listen on Amazon Music
Click here to listen on TuneIn
Free Resources To Help You Increase Your Affiliate Income
Get a $25 bonus from Travelpayouts
Travelpayouts is an affiliate platform for travel bloggers that makes it easier to earn and scale.
First of all, Travelpayouts receive their own separate commission from the brand, meaning your payout stays intact.
Not only that, but in many cases, the commission you receive is the same as with direct programs—or even higher because of the regular promotions they run.
Finally, you’ll be able to track the stats for your different programs in one dashboard, making it easy to see what’s working and what isn’t so you can adjust your strategy.
Bonus: New Travelpayouts users can get an additional $25 added to their first payout with code JESSIE.
➡️ Click here to join Travelpayouts and use code “JESSIE” for the $25 bonus.
Free Travel Blogger Resource Library
To help you really jumpstart your blogging success, I’ve added 55+ blogging resources like printables, video tutorials, and workbooks into a FREE resource library for travel bloggers.
These resources are meant to help you grow your traffic, community, and income faster and with less overwhelm!
➡️ Click here for the free Travel Blogger Resource Library.
Co-Host An Affiliate Webinar With These Helpful Tools:
Kit (includes a 30-day free trial, no credit card required). Part of hosting a webinar is sending emails, so you’ll want to have a feature-rich and user-friendly email marketing platform—like Kit. My affiliate link gets you a 30-day free trial—no credit card required! Alternatively, you can join their free plan here.
Mailerlite (free for up to 1,000 subscribers). Mailerlite is another great email marketing tool that is free to start. Some of my favorite free Mailerlite features include automation, landing page builders, 24/7 chat support, and more.
Deadline Funnel (free trial included). This tool can help you create truly limited-time offers for your webinar campaigns.
Samson Technologies Microphone. This budget-friendly yet high-quality microphone can help you elevate the professionalism of your webinar.
Free Webinar: 3 Big Pinterest Mistakes You’re Making & How To Fix Them. Watch the webinar to learn how a co-hosted affiliate webinar works while also learning how to grow your traffic with Pinterest!
How To Co-Host An Affiliate Webinar Step-By-Step [Episode Transcript]
While we often think about growing our affiliate income by including links in our blog posts and social media content, there are more creative ways to see success with affiliate marketing: like co-hosting webinars and other community events with partners.
Put simply, these collaborations involve creating webinar content focused on helping your audience in an interactive way while showcasing your affiliate.
But, how do you actually implement a co-hosted webinar strategy with a brand partner from start to finish?
That is exactly what we’ll be discussing in this episode!
🎉 Also, don’t forget to grab access to my FREE Travel Blogger Resource Library. Get access to 55+ resources that can help turn your blog into a profitable business—including a list of my top-earning affiliate programs with insights and a sample email promoting a co-hosted affiliate webinar!
Example of co-hosting a webinar with an affiliate partner
Let’s kick off our strategy with a real-life example of when I co-hosted a webinar with Kit (formerly ConvertKit).
Here is how it worked:
Their team created the content for a free webinar on The Ultimate Email Starter Kit: Launch Your List In 24 Hours. This webinar was promoted to my audience of travel bloggers to help them grow an email list.
The webinar was full of powerful tips—and, it ended with a pitch for people to get a free month of a paid Kit plan with pre-loaded email, automation, and landing page templates using my affiliate link.
Additionally, there were some other special bonuses provided by both Kit and me. For instance, one of the bonuses was something I created, a cheat sheet sharing my top-performing emails with explanations of why they work.
This bonus was meant to:
- a) help those who grabbed the free month of Kit see results faster
- b) make the offer more enticing
Okay, that was a lot of moving pieces, so let’s break down how it works step by step.
Step #1) Choose which affiliates you want to reach out to
You can start by thinking about tools, platforms, and brands you love and know your audience would love—particularly ones you already do well with promoting as an affiliate.
This is because you’ve already proven your audience is interested in the brand, so it’s an easier sell and will make your pitch email stand out.
You can also consider your creator peers. For instance, I recently co-hosted a webinar with Pinterest coach Nadalie Bardo, who taught a webinar on the 3 Big Pinterest Mistakes You’re Making—And How To Fix Them for my audience.
It pitched her Pinterest course at the end, at a discount and with bonuses, using my affiliate link. We also took the collaboration one step further by making the webinar evergreen afterward.
Click here to check out the co-hosted Pinterest webinar for yourself.
Step #2) Pin down the logistics
This step involves deciding on several things, including:
✳️ The ideal community event. We’re talking about co-hosted webinars, but maybe you decide that a co-hosted free challenge would work better.
✳️ The topic of the event. What is something your audience would benefit from learning that would also showcase the benefits of your affiliate partner and segue perfectly into a pitch?
✳️ The commission rate. Make sure your time spent preparing and hosting this event is compensated. I’ve found that usually, 30-50% commission works well depending on the price of the product.
Consider what you’d earn per referral and how many referrals you think you’d be able to sign up. Will the total predicted earnings be worth your time?
✳️ The webinar date and time. Additionally, pinpoint the full promotional period—including when you’ll invite people to sign up for the webinar, which should be at least 2 weeks before it takes place, and for how many days after the webinar people can watch the replay and grab the offer.
✳️ Who will do which tasks? Typically the affiliate partner will create the webinar content—and maybe even provide swipe copy for promotion, especially if they’ve done this type of collab before; however, you’ll also want to determine who will create the signup page, collect leads, and send post-webinar reminders.
Tip: I really like creating the signup page because it means I can create a tripwire offer, which is a limited-time discount offer people are shown after signing up for the webinar.
✳️ The tech you’ll use. For the most part, it’ll be something like WordPress, Zoom, a microphone (I love this microphone), and your email marketing platform, but you may also want to use something like Deadline Funnel to create timers that sync up across your emails and pages to create a truly limited-time offer.
Step #3) Come up with bonuses
Another piece of planning you’ll want to do for your webinar is to come up with bonuses to make the offer extra enticing. There are different ways you can do this:
- Come up with bonuses for anyone who purchases your offer during the webinar replay period
- Have certain bonuses only be available during the live webinar and/or during an early bird period
- Have a free bonus that everyone who attends live and stays until the end gets to encourage people to stay through your pitch
You don’t have to do all of these things, but if you did it might look like:
- Everyone who attends and stays through the pitch gets Bonus A
- Everyone who purchases your offer within 24 hours of the webinar gets Bonuses B & C
- Everyone who purchases after the 24-hour period but before the webinar expires gets a discount on the product without extra bonuses
Play around with this and consider what makes the most sense for your event.
And if you don’t currently have anything that would make a great bonus, create something! It can be as simple as creating a printable, case study, resource list, or a bonus small group call that will help make what you’re teaching easier to implement.
Tip: You can also then sell this as a digital product!
Step #4) Schedule your promotional content
Remember, depending on how you divided the tasks this could also mean scheduling reminders to those who sign up for the webinar and/or post-webinar promo emails reminding them that the replay and offer are disappearing soon.
Before the webinar, schedule at least two solo emails that are 100% focused on promoting the webinar as well as a few p.s. reminders in your other emails.
On top of that, promote the webinar across your website, social media, and other digital touchpoints.
For instance, you might also promote the webinar in a hello bar banner at the top of your website, in your email signature, in your Facebook cover photo, and in pinned social posts on Instagram, TikTok, and Twitter/X.
Step #5) Co-host the webinar
While the affiliate partner will be the main teacher, you should also be on the webinar to act as a friendly and familiar face to your audience.
You can do introductions, help collect questions for the Q&A, and answer simple questions in the chat.
Sometimes the host will also call on you from time to time during the webinar to increase your engagement, though I’d work this out with them beforehand.
There is a lot that goes into hosting an amazing high-profit webinar, though one very important tip:
Don’t have an hour-long pitch. Make sure there is at least 30 minutes of solid teaching content so that your attendees feel helped and inspired—which also means they’ll be more likely to make a purchase at the end!
Step #6: Host your post-webinar promotion
You should pre-schedule this promotion, but also check in to see how it’s performing.
For example, if you’re not making as many sales as you thought you would, consider hopping on a live to answer some FAQs or schedule some additional social media shares.
Step #7: Evaluate your webinar campaign
Once the full webinar promotion is complete, evaluate how things went. What worked? What didn’t?
A few metrics you might look at:
✳️ Attendance vs Registration Rate. Compare the number of attendees to those who registered.
✳️ Audience Engagement. Measure interactions during the webinar, like questions asked, polls participated in, and chat activity.
✳️ Conversion Rate. Determine the percentage of attendees who ended up purchasing.
✳️ Revenue Generated. Calculate your total earnings from the webinar as an affiliate. This information can help you understand if you asked for enough and can help you better negotiate in the future.
✳️ Post-Webinar Feedback. This is optional, but you might consider gathering attendee feedback through surveys or social media to gauge content effectiveness and satisfaction.
Additionally, you might reflect on a few questions, like:
✨ Did the topic align well with attendees’ interests and needs? Understanding this can help you choose better or equally as great topics in the future.
✨ How effective was the promotion? With this, which channels drove the most registrations and were there any improvements needed in the promotional strategy?
✨ Did the webinar achieve its goals? And then building on this, what worked well and what could be improved in terms of promoting the webinar, engaging attendees, technical execution, etc?
✨ How was the collaboration with the affiliate partner overall? Did the shared responsibilities feel fair? Was communication clear and open? And would it make sense to collaborate with them again in the future?
Bonus implementation tips
Now before we close out this episode, I have a few bonus tips for you:
✳️ Before moving forward with a collaboration like this, you’ll want to be confident that a large chunk of your audience will sign up for the webinar and buy the product being pitched. Otherwise, you won’t be compensated for your time.
✳️ If you don’t feel like they will yet, spend time growing and nurturing an email list first. One of the easiest ways to do this is to regularly send helpful strategies and tips related to your niche so that your subscribers feel helped by you. Then in the future, when you invite them to a webinar, they’ll want to learn more from you.
✳️ Do you have a product of your own? Reverse the strategy and reach out to affiliates to collaborate on a webinar that you teach for their audience using their affiliate link!
Final thoughts on co-hosting affiliate webinars
Alright now I hope you enjoyed this episode. I hope you feel inspired and empowered to co-host a profitable webinar with an affiliate partner.
I also want to thank our sponsor, Travelpayouts, for helping to make this episode possible. Don’t forget to claim your Travelpayouts bonus. New users can snag a $25 top-up on their first payout with code JESSIE.
Make sure to also grab access to the free travel blogging resource library. There are a ton of resources in there on growing your community and increasing your blogging profits.
And of course, make sure to subscribe so you don’t miss future episodes sharing these bite-sized strategies for bloggers who want to turn their blogs into profitable full-time businesses.
Happy blogging!
These Past Episodes Can Help You Increase Your Affiliate Income:
Increase Your Affiliate Conversions For More Passive Income
Tips For Increasing Your Amazon Affiliate Income
Make A Resources Page That Grows Your Affiliate Income
15 Creative Ways To Promote Affiliate Links
Monetize Your Travel Blog With White Label Affiliate Marketing
Create A Profitable Gift Guide For Your Blog
Click here for all profitable blogging podcast episodes.
Get Notified About New Episodes
Don’t miss an episode! Subscribe to The Profitable Travel Blogger Podcast on your favorite podcast platform like Apple Podcasts, Spotify, and Amazon Music.
Prefer email? Click here to sign up for our Podcast Updates newsletter!
If you already grabbed the free Travel Blogger Resource Library, you’re already on the list to get notified. 🎉