Holiday Inn #JoyOfTravel Campaign Case Study
Campaign: I was to craft one blog post to be shared over Facebook and Twitter, and one Instagram post focused on the #JoyOfTravel that Holiday Inn can help road warriors experience. My stay centered around their Holiday Inn Detroit Metro Airport Hotel property.
Posts & Shares:
- Amazing Michigan: Exploring Detroit Beyond It’s Automobile Roots [Blog Post] (130 unique views)
- Instagram share  (442 likes and 18 comments)
- Tweet (846 impressions and 7 engagements)
- Facebook Post (174 reach)
- Pinterest Pin
- #JoyOfTravel hashtag: According to Hashtracking, this hashtag has reached about 430,000 Twitter accounts with 810,000 impressions, and 133,000 Instagram accounts to date.