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Israel Tourism Press Adventure Campaign Case Study

Caribbean Campaign: Israel Ministry of Tourism sent myself and a group of select influencers to Israel to experience the country’s adventure offerings and share about it on our blogs and social media platforms. Stories Produced: Sample Instagrams  
Sample Facebook Shares:  Sample Tweets: Campaign Results: Posts published on Jessie on a Journey received over 700 unique views, not including outside syndication and coverage. On Instagram, Israel posts produced from the campaign received over 7,000 likes and more than 250 comments. On Facebook, the campaign had a reach of over 5,500, with over 6,500 impressions on Twitter.