Way To San Jose #IntrepidTravel Campaign Case Study

Campaign: I was sponsored by Intrepid Travel to partake in their Way To San Jose tour itinerary, going through Guatemala, Honduras, Nicaragua and Costa Rica, for 21 days this past fall. I was to produce content on my blog and social channels. Blog Posts Produced: 

• La Fortuna Adventures: White Water Rafting Goes Organic In Costa Rica
• Costa Rica Adventure: Coffee And Cloud Forests In Magnificent Monteverde
• Nicaragua Adventures: Summiting (And Sliding Down) The Active Concepcion Volcano On Ometepe Island
• Holy Smokes! Volcanic Adventures Outside Of Granada, Nicaragua
• Exploring The Caribbean Side Of Honduras On Roatan Island
• Copan, Honduras: The Perfect Day In The World’s Most Dangerous Country
• From Solo To Sidekicks: Notes On My Central America Group Travel Experience

Sample Instagram Shares:   

A photo posted by Jessie on a Journey (@jessieonajourney) on Oct 30, 2015 at 10:32am PDT

A photo posted by Jessie on a Journey (@jessieonajourney) on Oct 1, 2015 at 12:14pm PDT

 

A photo posted by Jessie on a Journey (@jessieonajourney) on Sep 30, 2015 at 11:51am PDT

Syndication & Additional Coverage:

• The Perfect Day Traveling The World’s Most Dangerous Country [Business Insider]

Sample Facebook Shares: 

• ‪#‎CostaRica‬ is known for its adorable ‪#‎sloths‬, known for being super slow. Interestingly, they only come down from their tree perch once a week to do their business, and their bodies act as an ecosystem for a number of insects…(reach=661)
• Today in ‪#‎Antigua‬, ‪#‎Guatemala‬ I set off to find some ‪#‎meat‬. I found a place advertising “Philly Cheese” (yes, I wanted an American sub in ‪#‎LatinAmerica‬ — don’t judge!)…(reach=1,837)
• Today, as I sit on my balcony at Posada Las Orquídeas in Roatan, staring out over lush ‪#‎tropical‬ flora at the ‪#‎Caribbean‬ coast nursing a slight rum hangover, I’m glad I’ve come to experience this place for myself despite the media attention focused on the bad. Luckily I’ve also got a local ‪#‎IntrepidTravel‬ guide…(reach=567)
• After hiking around Masaya Volcano in ‪#‎Nicaragua‬, my ‪#‎IntrepidTravel‬ group arrives at what becomes the highlight of the entire day: Laguna Beach Club…(reach=1,018)

  Sample Tweets:

• #CostaRica Adventure: Coffee And Cloud Forests In Magnificent Monteverde #travel… https://jessieonajourney.com/monteverde/ pic.twitter.com/DhyvNitstn (859 impressions; 17 engagements)
• #Nicaragua Adventures: Summiting (And Sliding Down) The Active Concepcion Volcano On… jessieonajourney.com/ometepe-island… pic.twitter.com/sNgYJIEDF9 (317 impressions; 8 engagements)
• From #Solo To Sidekicks: Notes On My #CentralAmerica Group #Travel Experience ow.ly/TfHpA #ttot (1,815 impressions; 10 engagements)

Campaign Results: The blog posts received over 1,700 unique views and over 700 social media shares straight from the website (not including organic shares on social media and views from syndication). Instagram posts received over 7,850 likes and over 220 comments. Facebook shares had a reach of over 11,000, while Twitter had over 10,000 impressions and over 100 engagements. According to Hashtracking, the hashtag #IntrepidTravel has a reach of over 156,000 on Twitter and, on Instagram, a reach of over 801,5000 and 25,000+ likes.