Hedgren Bag Blog + Social + Giveaway Spring 2016 Campaign


Showing the features of my Hedgren Connect

Campaign: I worked with Hedgren on an influencer campaign which entailed crafting a blog post with high res images of my experience using the bag during a trip to Seattle. Social media promotion of the post on Facebook, Twitter and Instagram was included, and Hedgren opted for the giveaway add-on which also offered promotion of the giveaway in my Facebook header (via a widget) and in my Instagram bio (examples below).

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The results from one of the two Facebook shares


Results: Stats were measured after two weeks, which is when the giveaway ended. In that time:

  • Blog Post: 300+ unique views
  • Giveaway: 335+ impressions and 328+ actions/entries
  • Facebook: Reach was 5,000+
  • Twitter: 3,500+ impressions and 55+ engagements
  • Instagram: 410+ likes and 23+ comments

Note: The results are still growing.