Taking you beyond the guidebook

Inspiring you to live your best life through travel

19 Essential Tools To Grow Your Blog Business

These blogging tools -- a mix of free and paid services -- are essential if you want to grow your blog business while increasing productivity.

Welcome to my 6-part series “Blogging Secrets Revealed,” where I’ll be sharing insider knowledge to help those of you wanting to start your own travel (or non-travel) blogs and turn them into income-generating businesses.

So far, we’ve gone in-depth on how to brand your blog, how to engage your audience and how to drive traffic to your blog. Understanding these concepts is essential for building your blogging business. Speaking of business, creating a successful blog is a lot of work. Luckily, there are a number of tools that have helped me grow my brand. Today, I’ll share those with you.

Tip: Want to know how to *seriously* turn your travel blog into a profitable business? Click here to sign up for my FREE 5-day email course and learn fresh blog monetization strategies. 

Now before we get into things, let’s get you caught up on the series:

Next Thursday we’ll finish by talking about making money with your travel blog.

Now, without further adieu, here are 19 of my favorite blogging tools for growing my blog and making my life easier.

Blog Setup

1. HostGator

Save yourself a lot of headaches and get a good hosting provider from the start. HostGator is an excellent budget-friendly option starting at $3.95 per month. Their company is known for its speed and reliability, as in you won’t have to worry about your site constantly being down — which can really hurt your traffic!

The hosting service I’ve used that I don’t recommend is GoDaddy. There were constant server issues, and I always felt like their support team was trying to sell me something.

2. WP-Prosperity

Can you believe the WP-Prosperity Theme is what’s used on both Jessie on a Journey and my online magazine Epicure & Culture? It’s a very versatile theme that adapts to any device and configures easily with WooCommerce, has a featured posts slider, uses clean code, comes optimized for Google search and more!

If you don’t have the money to hire a developer yet, X Theme is an awesome drag-and-drop page builder that can help you create a beautiful blog without needing any design or developing experience.

blogging tools

A screenshot of my tour website, made with X Theme’s drag-and-drop page building theme

3. Sucuri

I’ve tried a few different website protection services and this has by far been the best. They watch the site 24/7 and tell you immediately of any potentially suspicious activity. When you put in a case with them they get on fixing it right away. They also backup my site which, recently, saved my life when a WordPress update screwed up my theme.

blogging tools


4. Google Analytics

If you’re at all serious about blogging, you need to connect Google Analytics — which is free to use — to your website. It gives you all kinds of stats about your readers like demographics, income and geography, and lets you know how individual posts are performing, among many other things. Check out this guide to some of the essential features of Google Analytics.

Are you using these tools for #blog #growth? #4 is essential! Click To Tweet

Gaining Followers & Subscribers

5. PopupAlly

I really love this free plugin for creating a subscribe popup box. A lot of the free plugins I researched offered only ugly, super plain designs with limited customizations. PopupAlly let me add a logo, change colors and fonts, and configure to only popup a certain amount of times to a particular visitor, and only when they’re clicking away from the page.

blogging tools

A simple popup created with PopupAlly. You can make it even more snazzy if you upgrade to the paid version!

6. Instapage

There are a few platforms you can subscribe to create beautiful landing pages, though I love Instapage because it’s very simple to use. You have the ability to drag-and-drop features like text, images and videos into your page. These are great for creating pages on your blog reserved for marketing, a product page (like this one) or email subscription thank you page. Best of all, the page designs are created specifically to lead to conversions for your products, services and subscriptions!

7. SumoMe

This free plugin with paid features has allowed me to do a multitude of things:

  • Increase my Instagram subscriber base using their SmartBar, which allows you to put a clickable call to action on a thin bar at the top of your website
  • Add beautiful social media sharing buttons to my blog posts and images
  • Allow readers to highlight their favorite pieces of text to quickly share
  • Create heat maps on select blog pages to see where people are clicking most and optimize
blogging tools

An example of a heat map on SumoMe

8. Snip.ly

It’s important to share the work of your peers and not make it all about yourself all the time. Snip.ly offers a great way to share posts from other bloggers in your niche while also directing those who click back to your site. For example, if I’ve just written a post about food in India, I might search for a post on ethical India tours. From there, I can create a snip.ly link for the ethical India tours post that, when clicked, shows the reader a box at the bottom promoting my post about food in India. Here’s a video I made showing how to use Snip.ly.

Social Media

9. BoardBooster

Pinterest is one of my favorite social media channels for gaining traffic. There are a few best practices you should abide by, like treating Pinterest like a search engine more than a social media platform (ie adding keywords to pins and Pinterest boards so they’re easier to find) and using vertical (vs landscape) pins. Additionally, it’s important to be active. But let’s be real; we don’t all have three hours per day to spend on Pinterest. Luckily, BoardBooster automates your pinning, even looping old pins back to the top to be seen by new eyes. Bonus: This tool is super inexpensive at 1 cents per pin!

10. HootSuite

HootSuite is a great tool for pre-scheduling your social media. I love being able to sit down at one time and think about what I want to share for the week. Moreover, you can install their Chrome plugin to quickly and easily schedule content by others while surfing the web.

blogging tools

Hootsuite example

Photos / Video

11. VideoDone

I’m all about time savers! I’ve branded myself as a writer and photographer, and even lead photo tours in NYC. While I know how to create a decent video, I just don’t have the time to take notes, photos and shoot video then compile and edit all of it when home. Luckily, I can take raw footage on the road and hand it over to VideoDone to turn into a professional video.

Want to try? Use code “JESSIEONAJOURNEY” for 10% off!

blogging tools

12. LightRoom

Lightroom gives me the essential tools I need to edit photos from trips and my NYC photo tours. It’s only $9.99 per month, and saves me endless hours as I no longer need to individually edit photos. In fact, I’ve created a custom preset in Lightroom that I use almost exclusively, tweaking as needed.

13. Canva

If you’re as not-design savvy as me, you’ll love this free-to-use graphic design platform. Just let Canva know the dimensions you want your graphic to be, or choose from their pre-sized social media graphics and business documents. From there, you can work with a blank or pre-populated templates, swapping in your own photos and text. The outcome? A shiny design that looks like you paid someone to make it. I use the tool for many purposes, mainly making the Pinterest pins that go on the bottom of every blog post (a simply tactic that has easily increased my engagement).

blogging tools

Just a few of Canva’s many graphic options


14. Gleam

Running contests is a great way to engage with your audience. There are a few free tools out there for hosting contests, though most are ugly. Not Gleam. It’s got an eye-catching design and offers a slew of options for non-paying subscribers. Along with being able to assign point amounts to those entering for doing certain tasks like sharing a Tweet or liking a Facebook post, you can add a contest Facebook widget to your Facebook fan page for extra views. Moreover, Gleam randomly picks the winner for you at the end.

Product Creation / Promotion

15. WebinarJam

I haven’t gotten into live webinars yet, though this is a goal of mine in the future. Many of the digital entrepreneurs I look up to have exploded thanks to live webinars, often utilizing a platform called WebinarJam. A few features of the tool include hosting live or pre-recorded webinars, offering playbacks, screen sharing, file sharing, analytics and even have a live chat for people to ask questions during the webinar. Offering a free webinar gives you the chance to educate your audience on a topic while proving just how knowledgeable you are in your field. From there, they’ll trust you more and (hopefully) subscribe or purchase your product/service.

16. Teachable

Teachable is an awesome tool for creating beautiful online classes that help you show off your expertise and make money. The service gives you the ability to add just about anything, like video, voiceover slide presentations, up-sell bundles, coupons, subscription services, affiliate programs, free trials, landing pages optimized for conversion and more.

blogging tools

Screenshot from my blog coaching program, Travel Blog Prosperity. Click here to become a member for $1!

Finding Brand Partners

17. Media Networks

I personally join as many media networks as possible, as they make it easy for brands to find you for paid campaigns. A few of my favorites include TapInfluence, Clever Girls Collective and WebfluentialThere are new ones popping up all the time. It helps to be on as many as possible, as you never know when your next perfect partner might find you. You can opt in here to get my full list of recommended media and content networks. 

These media networks are just one way to #grow your #blog. There's 18 more, too! Click To Tweet

Backlinking (Advanced Tactic)

18. BuzzSumo

I love this tool for finding backlinks. For those unfamiliar with the importance of backlinks, having high-ranking publications linking to your content helps increase your visibility in Google search. BuzzSumo allows me to enter in a relevant keyword — for example, “solo travel” — and see who is linking to relevant posts. From there, I can email the authors linking to posts about solo travel to see if they may want to link to me, as well.

blogging tools

A screenshot from BuzzSumo after searching “solo female travel”

19. BuzzBundle

BuzzBundle is a tool that allows you to monitor forums, blogs, comments and social media for certain keywords you select. For example, I write a lot about NYC as that’s where I live.  I might create a campaign with keywords like “things to do in NYC,” “NYC tours,” “tours in New York City” and “New York sightseeing” to see where people are asking are these topics on the web, and reply with my expertise.

What blogging tools do you love? Please share in the comments below! 

Jessie Festa standing in front of grafitti wall

Hi, I’m Jessie on a journey!

I take you beyond the guidebook to inspire you to live your best life through travel. Come join me!

travel funsheets

Want to live your best life through travel?

Subscribe for FREE access to my library of fun blogging worksheets and learn how to get paid to travel more!

1 Comment

  1. Rithu Sinha on August 1, 2018 at 3:45 am

    Hello Jessie, Appreciate your time and effort in sharing the list of useful tools for a blogger. I am new to half of the tools mentioned in the blog post and surely gone try them out. And, I consider updating my post (https://bit.ly/2O1EGHN) after going through your list.

Leave a Comment



Short on time but eager to learn how to REALLY grow your blogging business? This FREE 5-day email course was made for you.

travel funsheets

Sign up for my email list and get FREE access to my library of fun blogging worksheets and learn how to get paid to travel more!

Success! You'll be receiving your resource library login information soon.

free email course

Short on time but eager to learn how to REALLY grow your blogging business? Sign up for my email list and get this FREE 5-day email course was made for you.

You have successfully subscribed! Check your inbox for your course welcome email. Make sure to add jessie@jessieonajourney.com to your contacts so it doesn't go to spam.

free email course

You DON’T need a partner to explore the globe. Learn how to feel confident while mastering the art of traveling by yourself by signing up for my email list and getting this FREE e-mail course.

You have Successfully Subscribed!

travel funsheets

Sign up for my email list and get FREE access to my library of fun blogging worksheets and learn how to get paid to travel more!

Success! You'll be receiving your resource library login information soon.

free email course

Short on time but eager to learn how to REALLY grow your blogging business? Sign up for my email list and get this FREE 5-day email course was made for you.

You have Successfully Subscribed!

multi-season packing list

Want to add more travel to your life? Sign up for my email list and get these resources to help you plan your trip smart, pack light and go beyond your guidebook.

You have Successfully Subscribed!

free email course

You DON’T need a partner to explore the globe. Learn how to feel confident while mastering the art of traveling by signing up for my email list and getting this FREE e-mail course.

You have Successfully Subscribed!

Explore NYC travel guidebook

I'm a native New Yorker, licensed sightseeing guide and curious explorer. Sign up for my email list and get my FREE Explore NYC Like A Local Guide and I promise to take you beyond the Empire State Building.

You have successfully subscribed! Check your inbox for the FREE Explore NYC Like A Local Guide. If you don't see it in the next few minutes, check your spam folder for a message from jessie@jessieonajourney.com. Hint: Replying to the welcome email you'll receive helps ensure my emails to you go to your inbox, and not to spam! :)

Read previous post:
10 Amazing Stories That Prove Travel Insurance Is Essential

"Should I get travel insurance?" is a question many travelers ask. The answer: yes! Read these 10 stories from travelers,...