Big Island Road Trip Campaign Case Study

Big-Island-Hawaii-Coast

Campaign: I worked with Big Island Visitors Bureau to do a week-long road trip campaign around Hawaii’s Big Island. The focus was blog content and Twitter sharing.

Posts Produced: 

Syndication & Outside Coverage

analytics

Sample Tweet: 

Campaign Results: 

Big Island posts published on Jessie on a Journey received over 2,000 unique views (not counting views on syndicated posts and outside coverage) and were shared over 1,800 times on social media. The campaign received over 5,000 impressions on Twitter.