Almay #SimplyAmerican Twitter Sharing Campaign Case Study
Campaign: I partnered with Almay for their #SimplyAmerican campaign promoting the brand and the “true spirit of American beauty.” I was to share 8 times on Twitter.
Sample Shares:
Looking forward to trying Almay’s Evening Elegance look this New Year’s Eve. Hot! #SimplyAmerican @Almay #SK #ad pic.twitter.com/SY12DGeFgu
— Jessica Festa (@JessonaJourney) December 21, 2015
Keep #Halloween makeup looking perfect with @AlmayCosmetics Oil-Free Makeup Eraser Sticks #SimplyAmerican #sk #ad https://t.co/AlHJuOHVAT
— Jessica Festa (@JessonaJourney) October 30, 2015
Get a lasting #travel look with @AlmayCosmetics INTENSE i-COLOR https://t.co/4kGPTGGA1j #sk #SimplyAmerican #ad pic.twitter.com/6TyFsW6BWH
— Jessica Festa (@JessonaJourney) October 23, 2015
Honor the women of the US military and share the true spirit of American beauty, your #SimplyAmerican moment http://t.co/q9Y17QELVx #ad #sk
— Jessica Festa (@JessonaJourney) May 22, 2015
Campaign Results: My Tweets received over 1,800 impressions. The hashtag #SimplyAmerican had an estimated reach of 800,224, according to TweetReach.