Campaign: Viator reached out to top influencers in their best performing tour cities to have them highlight a special list of local activities and a giveaway for a $500 Viator voucher on the influencers’ blogs and social media channels.
Posts & Shares:
- New Yorkers: Get Out And Explore Your City This Summer [Blog Post] (115+ unique views)
- Brooklyn Bridge Park Instagram (382+ likes & 9+ comments)
- NYC Bucket List Smorgasburg Instagram (136+ likes & 4+ comments)
- Brooklyn Bridge Tweet (468+ impressions & 7+ engagements)
- Blog Post Tweet (207+ impressions & 3+ engagements)
- Smorgasburg Tweet (269+ impressions & 8 engagements)
- Brooklyn Bridge Facebook (250+ reach)
- Blog Post Facebook (95+ reach)
- #ViatorMyCity hashtag: According to Hashtracking, #ViatorMyCity had a reach of about 11,500+ accounts and 8,815+ likes and 620+ comments on Instagram.