American Greetings #ThankList Twitter Campaign Case Study

Social3

Campaign: American Greetings had influencers create posts and share infographics on Twitter revolving around the #ThankList hashtag and encourage people to create their out Thank Lists on social media.

Tweets: There were eight Tweets in total, with some examples including:

  • Thankful for @DTravelsRound for being a great collaborative partner. Who’s on your #ThankList? #AD #sk @amgreetings (click here)
  • Tag loved ones on Twitter & express appreciation through a meaningful message. Add #ThankList! @amgreetings #AD #sk (click here)
  • Tweet a thank you to someone who’s helped shape your life. And don’t forget to add #ThankList! @amgreetings #sk #AD (click here)

Campaign Results: My Tweets for this campaign had over 1,700 impressions.