Rough Guides Sponsored Content Campaign Case Study

rough guides

Campaign: Rough Guides partnered with a number of bloggers to publish sponsored native content on their sites. My task was to publish one blog post focused on solo travel and share it once over Facebook and Twitter.

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Campaign Results: The blog post, Essential Tips for the First-Time Solo Traveler, received over 5,000 unique views and was shared ~100 times straight from the blog itself (not including organic shares on the social platforms themselves). On Facebook the share had a reach of more than 400, while on Twitter there were close to 1,000 impressions. At the conclusion of the campaign, it was found that the average time on article pages for the campaign was 2:53 — over three times the industry benchmark for sponsored content.