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Olympus #PENWorthy Social Campaign Case Study

olympus Campaign: Promote Olympus cameras through their #PENWorthy campaign in a way that relates to my audience (ie with a travel focus), sharing once on Twitter and once on Facebook. I shared an extra Tweet on my own. Screen Shot 2015-12-30 at 2.00.37 AM Social Shares: 
  • Need a travel-friendly camera for your family vacation next year? Check out the @GetOlympus PEN E-PL7 http://clvr.li/1LFvq3Z #PENworthy #ad (Tweet 1; 205+ impressions)
  • Need a travel-friendly camera for your family vacation next year? Check out the @GetOlympus PEN E-PL7 http://clvr.li/1LFvq3Z #PENworthy #ad (Tweet 2; 209+ impressions)
  • This time of year calls for travel! Make sure you’re ready to capture that awesome sunset from the top of the ski slopes with the Olympus PEN E-PL7. Complete with built-in filters and inventive in-camera creative tools, you can create your best shot while sipping hot cocoa from the ski lodge. ‪#‎PENworthy‬ ‪#‎ad‬ (Get Olympus) http://clvr.li/1LFvq3Z (Facebook 1; 101+ reach)